The News of the World Sunday Magazine  Sunday 29 October featured the following testimonial in the "You try it! ... but does it work?" section

Jenny Vaughn, 49, a retailer from Hexham, Northumberland, suffered from a sensitive scalp, and colouring made her head sore.

"I've always coloured my hair but suffered for it until I discovered Herbatint about 10 years ago.  It uses herbal colourings and has no ammonia in it, and its conditioner suits my fine hair.  My hairdresser applies it for me, but my scalp is fine with it, there is no irriation at all.  Plus it comes in different colours so I can chop and change my look depending on how I feel."

Sunday 29 October 2006.